wiggle

We are passionate about everything we do and driven by our winning teams, who value the unique strengths we each bring. We will encourage you to be who you want to be, to achieve your best and work together to achieve our company goals.

Wiggle started out as Butler Cycles, a small independent bike shop established in Portsmouth, UK in 1920. In 1999, Butler Cycles went online with the launch of Wiggle. In 2016, we merged with Chain Reaction and are now a global leader in the online retail of equipment for cycling, running and swimming, selling to over 70 countries, in 10 languages and 14 currencies.

We have offices based in Portsmouth, Belfast and Edinburgh, and our distribution centre is based in Wolverhampton.

We are always looking for great talent to join our team, so whether you’re a beginner or an expert, a sports enthusiast, or an excel expert, a people manager or an analyst, we have a place for you! There’s a place for everyone in our winning team!

You won’t just be joining the WiggleCR family, we’re part of something bigger. We are now proud members of the Signa Sports United family!