Marketing Technology & Analytics Lead

Marketing Technology & Analytics Lead 

Salary Grade 2: GBP 42,704 - 49,537 (if London based and full time). Range is dependent on experience.  

Locations: United Kingdom (remote/hybrid).   

 

This position can be 4 or 5 days per week with salary adjusted pro-rata.  

 

If you would like to apply for this position, please submit your CV and cover letter using the link provided. Please note that we are looking to make an appointment as soon as possible, so interviews will be scheduled on a rolling basis.  

The Organization   

The Fund for Global Human Rights (the Fund) is a leading supporter of on-the-ground human rights groups around the world.  Dedicated to supporting the most effective human rights organizations in regions from Latin America to Africa to Asia, the Fund offers grants and facilitates technical support to ensure the long-term effectiveness and viability of frontline groups working in challenging conditions with scant resources.   

The Fund is a group of 60+ passionate people working to strengthen human rights around the world. Since its founding, the Fund has raised and invested millions into supporting the work of 1,100+ activists and organizations in more than 80 countries. The Fund is registered in the US and the UK with approximately 40 staff based in these locations, and a further 20+ in other locations around the world. The Fund has grown organically over the last 20 years and aspires to be a fully global organization.  

As an employer active in the field of human rights, The Fund is deeply committed to the overall well-being of its staff.  It envisions a people centric workplace characterized by our organizational values of respect, integrity, agility, sustainability, and inclusivity.  

The Position    

The Communications and Marketing team works to build the Fund’s brand presence and visibility with key audiences, delivers campaigns to grow its digital community and pipeline of individual donors, and leads on strategic communications projects to further the organization’s programmatic and developmental objectives. The team is made up of four committed individuals, not including this post, and current team members are based across the UK and US.  

Reporting to the Director of Communications and Marketing, the Marketing Technology & Analytics Lead works to ensure that all communications and marketing activities are maximally robust, well-optimized and data driven. The post holder will provide data management, tracking, analysis, and ongoing systems maintenance and development. They will act as the lead product owner of our WordPress website, ensuring it is optimized for the best possible SEO and User Experience, oversee our email, donation, and content platforms, and work closely with our Salesforce Administrator to manage all integrations between these systems and our Salesforce CRM.  

The Marketing Technology & Analytics Lead will also create and oversee analytics dashboards that allow the team to track and measure its performance across the full range of communications, marketing, and fundraising activities, and will be responsible for collating key actionable insights that can inform cross-team learning and continuously improve our digital communications and marketing strategies.  

This is a fantastic opportunity for an experienced data and technology professional to take the next step in their career and use their skills to make a real difference to communities around the world. The successful candidate will gain knowledge of the full range of communications, marketing, and fundraising mix in the context of an agile and impactful international human rights organization. The role includes significant potential for learning across a range of technical areas and broader communications projects.  

Essential Duties   

We are aware that many candidates may have stronger experience in some areas of listed responsibility and less experience in others, and we are willing and able to work together on a professional development plan for the right candidate.  

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  Work closely with the other members of the Communications and Marketing team, across the full range of web, paid and organic social, and email marketing, assessing analytics and technology needs and offering technical insights that can inform optimizations and future strategies  

  
  


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  Manage and build dashboards and reporting templates that maximize insight across all digital marketing, communications, and individual giving metrics 

  
  


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  Act as the overall technical owner of the organizational website, building new website pages as needed and ensuring the best possible user experience 

  
  


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  Manage the infrastructure of the Fund’s email marketing platform, MailChimp, providing support to others in the team on technical MailChimp projects, such as implementing automated journeys, managing audience segments, and producing templates that require HTML or CSS coding   

  
  


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  Manage the Fund’s donation platforms (currently Funraise) and build unique donate pages, pop-ups, and campaign page templates as needed, using HTML, CSS, and JavaScript where necessary  

  
  


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  Ensure the flow of data between the Fund’s marketing platforms and Salesforce, working across teams to provide technical support on integrations and cross organizational systems, and scoping any platform improvements 

  
  


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  Lead on Search Engine Optimization and Search Engine Marketing, overseeing the Fund’s Google Ad grant account and utilize it to help increase website traffic  

  
  


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  Manage and update supporter and transactional data to ensure an elevated level of hygiene and manage the synchronization of all data between all marketing tools and Salesforce   

  
  


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  Work with the Communications and Marketing and Individual Giving teams to inform the conceptualization and planning of fundraising campaigns and manage their implementation from a technical perspective, and work alongside colleagues throughout their campaigns to ensure accurate data management and analysis   

  
  


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  Coordinate and lead on the management of the team’s video, photo, and audio libraries, ensuring all assets are appropriately downloaded, compressed, tagged, and stored  

  
  


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  Collaborate with the IT team to ensure the security, analytics, and implementation of all external communications technologies  

  
  


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  Take on other ad hoc internal and external communications-related projects and learning opportunities in line with organizational needs and the post-holders' abilities.  

  
  

 Minimum Qualifications  

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  At least 3 years’ experience in an equivalently technically orientated role, preferably at a charity/for-purpose organization and/or in a start-up environment    

  
  


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  Experience with tracking, collecting, and analysing digital marketing data across several digital platforms incl. ads, email, social + website  

  
  


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  Experience using Mailchimp or an equivalent email marketing system as a technical user  

  
  


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  Demonstrable experience using WordPress CMS, with a good foundational knowledge of HTML, and the willingness and ability to learn CSS and JavaScript  

  
  


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  A working understanding of key principles in Search Engine Optimization and User Experience Design with a willingness and ability to continue building on these skill sets  

  
  


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  Working understanding of data protection and other relevant regulations in Europe and the US  

  
  


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  Strong project management experience, including working with stakeholders across teams to assess needs, recommend strategies, set goals, and establish and meet deadlines  

  
  


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  Good interpersonal skills and ability to explain technical concepts and make recommendations for colleagues at various levels of understanding 

  
  


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  Fluency in English.  

  
  

Preferred Qualifications  

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  Demonstrable experience managing integrations between CRMs and digital marketing platforms  

  
  


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  Experience with Google Ads (or other forms of digital advertising) and/or SEO strategies  

  
  


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  A proficient level of HTML, CSS and JavaScript skills for web and email  

  
  


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  Experience of basic graphic design for web (including tools such as Figma)  

  
  


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  Knowledge of online privacy and digital security best practices  

  
  


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  Experience using PowerBi or similar data visualization software  

  
  


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  Experience of working in a remote, internationally, and culturally dispersed organization   

  
  


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  Understanding or experience working on issues related to human rights, international development, or grassroots activism.