Head of Marketing

An exciting opportunity has arisen for a highly capable and ambitious B2B marketer to join a growing Leeds-based property company. The new Head of Marketing will assist the MD in his transformation of the business and will be an important voice within the senior team.

About Us

Potter Space is a rapidly growing family owned industrial and logistics property company with an existing property portfolio of 1.6m sq.ft over 5 business parks located across the UK. We have a broad customer base and a pedigree of helping our customers, our communities and our team members to flourish. Our purpose of providing a ‘home for business’ to all of our stakeholders underpins everything we do.

A recent move to a new Leeds HQ, a significant new build programme, investment in amenity space across the portfolio and the development of new, incremental revenue streams - are all underway. It is an exciting time and if you join us, it will be your job to take our marketing planning and execution to the next level.

At the moment, the Head of Marketing is a hands-on role which will require you to flex between execution and strategy with ease. There is agency and admin. support and of course we’ll be very interested in your views, after year one, as to how you see the role developing.

A background in Property would be helpful but is by no means essential. If you have transformed B2B marketing in your organisation, delivering business growth and brand advancement, we would like to hear from you. We embrace difference so we’re totally inclusive and our offices are completely accessible.

Take a look at our website and our socials. It will give you a good feel for who we are and what we do – and crucially, what we can do better and how you can help us improve.

About the Role

Head of Marketing, reporting to the Managing Director

Purpose

To define and manage the marketing strategy and delivery for the business, supporting the 5-year business plan.

Responsibilities

Brand Strategy & Product Management

1. Review and refresh the brand strategy and embed the values and Purpose into Potter Space culture


2. Review our brand guidelines and act as Brand Guardian; ensuring compliance to Potter Space brand guidelines


3. Help the management team to define the product & service portfolio and develop propositions


4. Work with the Asset Management & Commercial Delivery teams to manage Agent marketing

Marketing Campaigns

1. Define the objectives, strategy, target audience, marketing channels, budget (on and offline) and measurement of individual marketing campaigns


2. Brief and manage all internal and external resource to activate campaigns through the line (TTL)


3. Manage across owned, earned & bought aspects of campaigns


4. Review and manage 3rd party agencies

Customer Research & Insight

1. Review, manage and update the research plan


2. Monitor and analyse broader sector Activity (Competitor Set & Market Trends)


3. Manage 3rd Party agencies to deliver primary research


4. Manage data provider relationships & reporting (eg. Costar)

Marketing Management

1. Develop an annual Marketing Plan & budget incorporating the full marketing mix


2. Develop and manage production of marketing assets (Sales Collateral - Signage, Brochures, Proposals, Video, cgis, Photography)


3. Collaborating with External Agency (Design)


4. Manage the Potter Space Digital Ecosystem (Website, Social Media, Marketplaces) and Communications campaigns, collaborating with Agencies


5. Monitor, analyse and report on marketing KPIs and marketing effectiveness metrics


6. Manage Marketing liaison with other teams


7. Manage admin. Support on PO Creation; New Supplier Details; Corporate Gift Purchase & Distribution

Your Experience

Proven experience in B2B brand & product strategy and marketing communications

Experience working with a range of internal clients and external contacts, including senior teams

Positive, proactive, results-driven self-starter, able to manage and prioritise multiple work streams

Excellent at building relationships and experience in the management of multiple stakeholders

Capable of managing events and projects to budget

A great verbal and written communicator

Understanding of content management (Copy, Design, Wordpress)

CRM platforms and Campaign Management Tools Experience

Microsoft packages, (Word, Powerpoint, Excel)

Analytics Packages Experience (Google Analytics, Tableau etc)

Prepared to travel to our regional locations to co-ordinate activities and campaigns

We are excited to learn from other industries and welcome applications from outside the Property industry.

Benefits

The successful candidate will receive a competitive salary, discretionary bonus, 25 days holiday per annum, pension contribution and annual salary life insurance. Potter Space offers personal development and training to all its team. [The Company operates a Hybrid working policy] and being based at Head office in central Leeds you will have free access to a private gym and roof top terrace.

Potter Space is committed to recruiting ambitious, talented and diverse individuals who will be vital in enabling the business to set a new bar, making sure that we are an inclusive workplace. We therefore encourage applications from all qualified individuals. We value diversity and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We particularly encourage applications from women, people with disabilities, and people from Black, Asian and minority ethnic groups; these are currently under-represented.