Sales Enablement and Performance Manager

Our offer to you

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme


• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years


• Hybrid, Flexible working


• Cycle to work scheme


• Electric Vehicle Scheme (subject to terms)


• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme


• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,100 employees and over 20,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).

Job Summary

Join St John Ambulance as a Sales Enablement and Performance Manager and play a key role in driving commercial performance across our Sales and Business Development function. You will lead the development and implementation of our sales enablement strategy, using insight, coaching, effective processes and high-quality sales tools to help our teams maximise performance and deliver exceptional customer experiences.

Working closely with colleagues across Sales, Business Development and wider functions, you will help build a high-performance culture where teams are equipped, supported and accountable to achieve their objectives. You will oversee key performance metrics, pricing and contract management, while developing the capability, tools and resources needed to support sustainable commercial growth.

About You

· You have significant experience in sales enablement, sales operations, commercial performance or a similar environment, with a strong understanding of what drives successful sales teams.

· You have experience developing and implementing sales strategies, processes and tools that improve performance and deliver measurable results.

· You are confident using data and insight to identify trends, understand performance and turn information into clear actions and recommendations.

· You have strong leadership and coaching skills, with the ability to inspire and develop colleagues and create a culture of high performance and accountability.

· You have experience managing or influencing pricing, contracts, performance metrics and other commercial processes.

· You are an excellent communicator and relationship builder, able to work effectively with stakeholders across different teams and levels of an organisation.

· You are commercially focused and able to balance customer needs with organisational objectives and financial performance.

· You are organised, proactive and comfortable managing multiple priorities in a fast-paced and changing environment.

· You are passionate about developing people and creating consistent, effective ways of working that enable teams to perform at their best.

· You share our commitment to St John Ambulance's HEART values and are passionate about making a positive impact through your work.

About the Role

· Lead the development and implementation of the sales enablement strategy across the Sales and Business Development function.

· Use performance data, insight and commercial intelligence to identify opportunities to improve sales performance and outcomes.

· Develop and maintain consistent sales processes, frameworks and ways of working across the function.

· Lead the development of high-quality sales tools, content and resources that equip colleagues to engage customers effectively and maximise commercial opportunities.

· Oversee key sales performance metrics, ensuring clear reporting, accountability and action against agreed objectives.

· Support effective pricing and contract management processes to maximise commercial performance and ensure consistency.

· Work closely with sales leaders and managers to identify capability gaps and deliver effective coaching, support and development.

· Lead and inspire colleagues to create a high-performance culture focused on continuous improvement, accountability and customer success.

· Ensure sales teams have the tools, knowledge, insight and support they need to maximise sales outcomes.

· Work collaboratively across Sales, Business Development, Marketing, Finance and other functions to improve commercial performance and customer experience.

· Identify opportunities to improve systems, processes and ways of working to create greater efficiency and consistency across the sales function.

· Monitor the effectiveness of sales enablement activity and continuously improve the approach based on performance, feedback and insight.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

If you are a current St John Ambulance employee, please apply here: Click here

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.

'St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.