Segment Marketing Manager-Yacht Coatings Segment

Location- Fellin, Gateshead, NE10 0JY

We encourage you to apply if you have relevant experience and expertise for this role, even if you don’t meet all the criteria listed in the job description.

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

Job Purpose

You will play a critical role capturing insights, developing strategy, creating value adding initiatives and leading the development of products and services required to win in high value our Yacht coatings segment. As a market driven by high quality and brand aspiration, your role will include guiding the positioning of our brands and promotional activities aligned with sales to meet financial, sustainability and brand equity goals. 

Job Responsibilities

• Implement strategic go-to-market models, translating customer and market demands into strategy and value adding initiatives.


• Build a thorough understanding of customer needs to create and implement needs-based market segmentation.


• Oversee deployment of strategic marketing activities hand in hand with sales and R&D leadership.


• Collaborate with colleagues to develop customer, competitor and market insights to aid the development of winning value propositions & concepts.


• Oversee an experienced team of marketeers to strengthen the impact and execution of marketing and product marketing deliverables.


• Monitor performance & adjust planning to maximise effectiveness.

Job Requirements

• Ideally a graduate in a scientific or marketing discipline with experience in more than one area of sales & marketing.


• Extensive experience working in commercial environment and an understanding of the coatings sector.


• Experience in effective marketing strategy creation via segment planning frameworks, working with customers and sales to create and execute plans


• Understanding of product management with proficiency in working with R&D and product marketing principles to deliver an innovation pipeline


• Exposure and experience in brand and communications, showing aptitude to effectively co-create requirements and execution plans for segment with Brand and Marketing Communications teams.  B2B and B2C environments, including retail and or trade marketing experience

What Makes You Stand Out

• Excellent communication & interpersonal skills.


• Committed to a collaborative working environment where supporting colleagues is key.


• Experience of working with different product & services groups.


• ​​​​​​​Used to operating in a matrix environment.

​​​​​​​What do we Offer at AkzoNobel

We offer great personal development opportunities and roles with breadth, depth of scope and impact. We also offer comprehensive packages including:

• Competitive Salary (depending on experience).


• 25 days holiday excluding bank holidays.


• Income protection.


• Staff discount at Dulux Decorator Centre stores.


• Employee Assistance Programme.


• Employee Life Assurance.


• Company pension.


• Product discounts.


• Flexible benefits scheme offering benefits including Gymflex, retail card, dental cover and more!

We have been inventing the future for more than two centuries and need people like you to be part of the team.  Apply online via the link and we will get right back to you.

​​​​​​​We are advocates of a healthy work life balance and mental wellbeing. We are happy to look at flexible working options for all our roles.