Senior Brand Manager – Trade Communications

Trade Services- Slough SL2 5DS

We encourage you to apply if you have relevant experience and expertise for this role, even if you don’t meet all the criteria listed in the job description.

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

Job Purpose

You will have responsibility for creating and executing some of the ‘away from store’ activation as well as for activating the communication/media strategy development for our professional brands – primarily Dulux Trade, Armstead and Dulux Academy to the diverse trade customer universe.

Job Responsibilities

• Deliver the ABR plan (Vol, GIV, EBIT and specific brand health & share targets).


• Collaborate with colleagues to create a clear strategic direction for Dulux or Dulux Trade communications.


• Manage communications implementation from creative ideas through to production and media buying.


• Optimise media plans to drive maximum impact


• Prioritise & drive the key initiatives to ensure brilliant execution across the business.


• Collaborate with colleagues/partners to build a compelling communications plan & execute across both physical & digital worlds as one customer journey.


• Ensure consistency of messaging & look & feel.


• Build in-depth knowledge of key professional audiences.


• Lead development & ongoing management of content.


• Manage relationships with business partners.

Job Requirements

• Graduate calibre.


• Experience of marketing in high performing businesses managing multiple categories and/or brands (ideally within FMCG, Retail or DIY industries)


• SBM level experience with good knowledge across consumer/professional markets


• Ideally cross functional/market experience (Customer Marketing, Sales, Innovation, Insight, Global)