Senior Product Marketing Business Partner (Account

Senior Product Marketing Business Partner (Accountancy)

Competitive + Bonus + Benefits

Remote, UK

Permanent full time

IRIS Group Product Marketing is thrilled to announce an exciting opportunity for an ambitious Product Marketing Manager to join our dynamic and growing team. In this role, you’ll have a chance to make a real impact, driving go-to-market strategy, sales enablement, and overall growth for our innovative Accountancy software solutions—empowering practices of all sizes to thrive.

This is more than just a marketing role. You’ll work closely with product management, sales, customer education, and our wider marketing organisation, positioning IRIS as the go-to provider for accountants and delivering cutting-edge cloud, desktop, and bespoke solutions that include accountancy outsourcing and cloud hosting.

If you’re an internal candidate with a background in SaaS and Accountancy software, this is your opportunity to leverage your knowledge, gain new skills, and help IRIS shape the future of our product offerings and strengthen our leadership in the Accountancy sector.

What Will You Be Doing?

In this role, you’ll be at the forefront of our product marketing efforts, with responsibilities that include:

• Market Positioning: Ensure our Accountancy Product Portfolio is positioned to meet customer needs, with a deep understanding of our target audience, market, and competitors.


• Go-to-Market Strategy: Create and execute go-to-market plans to support product launches, new features, and market expansion.


• Product Messaging: Develop compelling product messaging and collateral, from personas and value propositions to sales enablement materials.


• Collaboration Across Teams: Partner with sales, product development, engineering, and communications to drive customer satisfaction and revenue growth.


• Customer Engagement: Run customer advisory sessions, gathering insights to influence the product roadmap and address emerging trends and customer pain points.


• Market Research & Insights: Monitor industry trends and customer feedback to keep our go-to-market strategy on point and inform new product development.


• Performance Tracking: Continuously track marketing impact, refining strategies to optimise results and achieve growth targets.

What Are We Looking For?

We’d love to hear from you if you bring:

• Significant experience in SaaS technologies – ideally with a background in Accountancy software


• Proven B2B SaaS experience in Accountancy or related sectors, with strong communication skills and a solution-focused approach


• Stakeholder Management Skills: Experience working cross-functionally, with a knack for building relationships and understanding customer needs


• Organisational Skills: Ability to prioritise and manage multiple tasks, meeting deadlines and adapting as needed


• Positive Problem Solver: A proactive and self-motivated attitude, with a passion for finding innovative solutions


• Customer Focused: A keen ability to understand and advocate for the needs of accountants and finance professionals

Why Apply?

• Shape the Future of Accountancy Software: Be a key player in developing marketing strategies that resonate with our clients and drive product adoption.


• Grow Your Career: Step up into a pivotal role with fantastic learning opportunities and the chance to make a lasting impact.


• Join a Collaborative Team: Work alongside a passionate team dedicated to innovation, customer success, and professional growth.

If you’re ready to take your career in a new direction and bring your expertise to an influential role in Product Marketing, we’d love to hear from you. Apply now to become a part of IRIS’s exciting journey forward. Due to high interest, we encourage you to apply early!